- We are driven by a desire to improve peoples’ health
- We believe it’s better to be safe than sorry
- Our approach builds on highly scientific methods
- Data is treated with integrity and confidentiality
- We are for profit, but not profit-maximizing
TREALIV wants to reduce everyone's exposure to harmful chemicals. We do this best by empowering consumers with transparency and information on unwanted chemicals to make better decisions for the improved future health of themselves and their families.
We believe it is the legislators' task to ensure the framework for a life without harmful chemicals. But until we get there, we see it as our task to put recent knowledge forward, so that consumers have the opportunity to apply the precautionary principle for themselves.
The increasing scientific evidence of the adverse health effects caused by environmental chemicals is causing more and more concern among consumers and public authorities. The evidence, however, is often insufficient for a changed legislation. Instead, authorities provide guidelines and recommendations regarding consumer habits to the general public to help them understand how to minimize their exposure to environmental chemicals.
As a result, health-conscious consumers are increasingly looking for ways to understand and adapt their lifestyles to protect themselves against the widespread use of environmental chemicals. This is, however, not an easy task. Here are a few reasons why:
In our opinion consumers have a right to transparency to information on these chemicals and in particular their presence in consumers own bodies.